BLUEFISH RESEARCH REPORT

State of Enterprise Brands in AI 

The AI leaderboard is here, with the analysis behind every ranking. See which Fortune 500 brands are building durable advantage, and what's driving their performance across audience, topic, and source.
Group 152-2
194 BRANDS • 5 CATEGORIES • 9 VERTICALS

Bluefish Research measured how the world's largest enterprise brands appear in AI today to answer three questions that matter for any CMO:

award-04

Which brands are winning in each vertical, and on what dimensions? 

scales-01

Who influences the narrative when AI describes a vertical? 

scale-01

Where are the openings across topics, verticals, and sources?

AUDIENCE DEPTH

Brand presence shifts sharply from one audience to the next

Unlike traditional search, AI is deeply personal. It responds to context and intent rather than keywords, which changes the brands it surfaces depending on who is asking. The report reveals which levers matter most, and how the leaders reach the right audiences.

LP_Audience
SourceCompositions-1
SOURCES CITED

Where AI looks for answers and where to invest

Learn why the sources AI trusts are the biggest optimization opportunity for brands. AI doesn't treat all sources equally, and the mix changes sharply by vertical. The report shows the AI citations behind each vertical and what it means for where your budget actually moves performance.

BLUEFISH RESEARCH REPORT

See where your brand stands in AI 

The brands defining their verticals aren't waiting to find out how AI describes them—they're measuring it, shaping it, and competing on it. The full report breaks down who's winning and the specific moves driving performance at the audience, topic, and source layer. 

DOWNLOAD REPORT
Frame 151-1

One platform for your full marketing organization

EXPLORE BLUEFISH